See below for some notes! KEEP IN MIND that this is for the general Youtube channels out there and it may change for whatever genre your channel is. I’m pretty sure everybody is smart enough to change a few things around where it fits themselves but don’t worry I got you!
TITLES: The order of the words in a title does not matter as much as it used to, the first three words can be used to ‘entice the viewer’ (for example, “WORST DAY EVER!” or “WE DID IT!” to grab their attention), followed by key terms, important phrases, etc. Be sure to include words or phrases that summarize your video, if it discusses a specific trending topic, challenge, game, current event, etc, definitely include in the title.
TAGS: Tags matter once again! Include up to 500 characters worth of tags, but use the most important three key words first. Google’s Keyword Planner can help, you can also explore VidIQ. Try to think of the types of terms and phrases people might use to search for content like yours, you can even include common misspellings, etc.
DESCRIPTIONS: The description has a 5000 character limit, and I would follow the below structure moving forward as closely as possible. Again, be sure to include LOTS of key words that match your title and tags!
First Line: Description Text of Video Content
Second Line: Continued description, separate sentence
Third Line: Social CTA or Subscription Call to Action
Paragraph: 4-5 sentences about the video; include keywords or phrases that are likely to be searched for.
Video Links: Include 3 titles and links to relevant related videos
Social Links: Include titles and links to each of your social accounts
Creator Bio: Include short form bio about your channel
Business Inquiries: Contact form or email
VIDEO DESCRIPTION EXAMPLE (fake video):
WORST DAY EVER | Disneyland Family Trip Fail | Mickey and Minnie Fight My Dad
I can’t believe what happened on our most recent Disneyland family trip.
Who would have thought Mickey and Minnie could get angry?!
Subscribe for Daily Shenanigans → bit.ly/disney
Today I took my family to Disneyland and California Adventure. During Mickey’s Holiday Parade, Mickey and Minnie fell off the float. My dad decided it would be funny to shout “It’s Winter, Not Fall!”, which led Mickey, Minnie and Goofy to confront him. Donald Duck took a swing at him. I’ve never been more embarrassed at the Happiest Place on Earth.
You might like these videos from my channel:
HALLOWEEN HORROR NIGHTS SPOOKY TIME – youtube.com/asasdada
Crazy Old Guy Dancing | SIX FLAGS GONE WRONG – youtube.com/asadsdfasfas
Where’s Santa? | NO GIFTS FOR YOU PRANK – youtube.com/asadsfas
Business Inquiries: firstname.lastname@example.org
POSSIBLE TAGS: disneyland, disneyland fail, disneyland parade fail, bloopers, fight, amusement park fight, crazy dad, crazy father, disneyland (amusement park), mickey’s holiday parade, minnie, mickey
Hope you find some of this helpful! Let me know if you have any questions.