This title isn’t even enough for all I’m going to get into but I’ll try to put as much information in this for any Youtuber having issues with branching out to different avenues of content outside their comfort zone and tackling that doubt that not everybody is going to watch. I’ll leave some tips to help anybody in need below but let’s try to start from the beginning.
When I was young, I didn’t think I’d be getting views and different opportunities off just playing Pokemon. It really just happened to get views so I kept uploading it as much as possible and the people I’ve met along the way soon followed. At one point I started to feel trapped in a box with my channel because at the time there was Dragon Ball Xenoverse coming out, Dragon Ball Super getting announced, and then Naruto Ultimate Ninja Storm Revolution coming out near my birthday. There really was a sudden WANT to upload content on other stuff besides Pokemon that I just started feeling frustrated at my own channel. The best piece of advice I can give you when you feel that feeling of not being able to do what you want is just do it.
When you look at channels at the top with over millions of subscribers you start to notice they don’t stick to 1 type of content or a specific franchise. Anybody can grab an indie game and be the next PewdiePie or Markiplier but that takes something a lot of people seem to lack nowadays and that’s patience. There’s something a lot of people won’t tell you when it comes to branching out of that comfort zone and it sucks that people try to ignore it but your channel will slow down. Unless you get really lucky and build that audience while you’re still a small channel, not everybody is going to watch ALL the new types of content you upload. You may be a Pokemon only channel at 50,000 subscribers pulling in between 1,000 – 5,000 views per video on a NON Pokemon video and then 5,000 – 10,000 on a normal Let’s Play episode, Collaboration project or, Online battle.
Now I’m not saying ALL channels are like that, it just depends on the creator and how they build their audience. Some people have it lucky to where they still pull the same amount of views on every video but that’s the rare minority. If you branch out, you appeal to a broader audience therefore more traffic to your channel from different communities and then more subscribers. When I FINALLY took that leap of faith to do those Anime games, I met so many amazing people (Rhymestyle, AfroSenju, Toastie, OmegaPro) that welcomed me with open arms to their community and as I became friends with them, I became more comfortable uploading their type of content. I would have never met those people and been able to branch out to their communities if I hadn’t taken that risk that my channel might slow down or die. Just do it!
Here are some tips;
- Tag your videos so that they resemble important keywords in the title and description.
- Find something that isn’t TOO FAR away from what you’re used to so nothing is forced on the subscriber.
- Talk with your subscribers! Let them know this is what you want to do and take whatever suggestions they give you and execute it.
- Try a different style of video/editing on the new content. Things like Top 5’s, random Speculations, or News videos always seem to get new people in while informing the older subscribers that this is the direction you’ve chosen.
- PRACTICE PATIENCE! Remember not everybody is going to watch the content and if it gets really bad, have another upload ready with what you’re accustomed to and you’ll be fine!
- Do things with your friends! I think the easiest way to branch out is with a friend your channel is used to seeing playing it with you. For example, for me it was NumbNexus.
In the end, all it takes is patience. Be bold and brave when you take that leap of faith. Know how to optimize your videos so they show up on these various search menus and be honest with your subscribers cause in they end they enjoy your content for you and want to see YOU happy so if sticking to one thing is making you unhappy then tell them because chances are they’ll embrace it more than hate it, It’s all about execution! Thanks so much for reading, hopefully it helps!